Digital Engagement Index

Gatorade promoted the YouTube commercial, "Sounds of Hope", starring Dwyane Wade, who has transferred from the Miami Heat to the Chicago Bulls. The YouTube commercial tracked 6.4 million views in 72 hours and pushed Gatorade to the #7 spot on the leaderboard.

1 comment about "Digital Engagement Index".
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  1. John Grono from GAP Research, December 19, 2016 at 4:29 p.m.

    Sorry, I still don't get what these data are trying to show.

    Fo example, Gatorade's 'Rating' was up 18,317.22% (surelt this should be to at least 5 decimal places!) but what happened to sales?

    Prima facie there seems to be vey little correlation between these data at a brand level and brand performance, so what explanatory value are they adding?   Can someone please explain?

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