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Thorntons Searches For Loyalty Agency

  • Campaign, Tuesday, December 20, 2016 9:19 AM

The company is speaking with agencies about the account. It is believed to be in the early stages. There is no incumbent on the business. The winning agency will create a loyalty programme for Thorntons. The Observatory is running the pitch process. Thorntons was bought by Ferrero for a reported GBP112m last year. Ferrero also owns Ferrero Rocher, Nutella, Kinder and Tic Tac.

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