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SNL Sketch Reveals Dunkin' Donuts' Biggest Problems

On the surface, the skit is an amusing jab at Dunkin' Donut's New England everyman image — especially as it contrasts with Starbucks' coffee-snob reputation. But as Dunkin' Donuts tries to ditch its time-honored image and expand its customer base, the sketch nails the challenges and identity crisis that the coffee chain is facing.

Read the whole story at Business Insider »

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