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SNL Sketch Reveals Dunkin' Donuts' Biggest Problems
- Business Insider, Tuesday, December 20, 2016 8 AM
On the surface, the skit is an amusing jab at Dunkin' Donut's New England everyman image — especially as it contrasts with Starbucks' coffee-snob reputation. But as Dunkin' Donuts tries to ditch its time-honored image and expand its customer base, the sketch nails the challenges and identity crisis that the coffee chain is facing.
