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Millennials Blamed For Demise Of Fabric Softener

  • SFGate, Tuesday, December 20, 2016 8 AM

The tale of yet another product dying off due to its (lack of) millennial customers is being told by Procter & Gamble. Sales of fabric softener have been declining for years and Procter & Gamble saw its own fabric softener sales decrease by 26%. The reason? According to the company's head of global fabric care, millennials "don't know what the product is for."

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