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DMA To Fight EU Rules On B2B Email Permissions
- DMA, Wednesday, December 21, 2016 8:36 AM
The EU Commission has proposed making business-to-business (B2B) marketing via electronic channels permissible only with an opt-in consent. Under PECR email and SMS B2B marketing is opt-out. Under the new rules businesses would need a prior consent in order to contact other businesses with direct marketing communications. This is a major change.
