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Coke Life Sales Fall Flat In The UK

Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK. Figures by Nielsen show UK Coca-Cola Life value sales for 2016 are down 57.4% on the same period last year. In comparison, total UK Coca-Cola sales were down 4.8% on last year at GBP496.4m. Diet Coke saw sales fall by 3.1%.

Read the whole story at Marketing Week »

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