Around the Net
Coke Life Sales Fall Flat In The UK
- Marketing Week, Thursday, December 22, 2016 8:21 AM
Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK. Figures by Nielsen show UK Coca-Cola Life value sales for 2016 are down 57.4% on the same period last year. In comparison, total UK Coca-Cola sales were down 4.8% on last year at GBP496.4m. Diet Coke saw sales fall by 3.1%.
