When we talk about programmatic media and advertising, it's usually a discussion of ad buying and targeting, but what about the creative process and the process of making ads? A Wall Street Journal
report focuses on ad tech companies such as Eyeview and Spongecell which raised $21.5 million and $10.5 million, respectively, "promising to bring more of the automated aspects of digital advertising
to the typically art-dominated creative side of the business." The
Journal also cited a report in Recode that noted Snapchat's acquisition of Flite, an ad tech firm that focuses on
programmatic creative. Is there a trend here?
Read the whole story at Wall Street Journal »
