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Guinness Engages Consumers Via Brand Store

In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all of Europe at the World Travel Awards—winning over other popular attractions such as Buckingham Palace and the Eiffel Tower. Guinness brand manager Colette Coughlan positions it as a “must-see” attraction with both tourists visiting Ireland as well as the Irish population.

Read the whole story at Brand Channel »

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