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Was 2016 The Gold Rush Year For Programmatic Video?

A report in PerformanceIN carries a rundown of all the big deals in video in 2016. The report says "Parisian startup StickyADs.TV was one of the last of the private firms to go this year, bought by Comcast subsidiary FreeWheel, a video management solutions provider for some of the world’s largest media and entertainment companies."  And then there was TubeMogul which "capped off a ten-year run with a $450 million acquisition by Adobe in November, equipping the acquiring firm’s Marketing Cloud with a Demand-Side-Platform (DSP) capable of buying inventory across desktop, streaming devices and TVs." Andy Morley, U.K. managing director of Tremor Video, a supply-side platform, say that in the U.S. programmatic video is projected to account for 60% of digital video spend in 2016, a 21% increase over last year, according to digital research firm eMarketer. Morley pointed out that the U.K. market is projected to be worth $600 million by 2020, "by which time, it’s predicted that half of all video advertising spend in Europe will be purchased programmatically."



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