British apparel retailer Joy has apologized after being accused of sending sexist email marketing messages to customers. The email read, "Show your boyfriend's mum you're the girl to take care of her little prince in beautiful dresses that scream marriage material" and described dress necklines "that mean father-in-law won't have a heart attack." Customers complained about the messaging on Facebook and the company sent a follow up email saying that they through they were being satirical but apologized for the poor judgement.