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Retailers Expected to Have Increased Digital Ad Spend 22.5% in 2016
- Internet Retailer, Tuesday, December 27, 2016 5:38 AM
Retailers digital ad spending will likely increase 22.5 percent this year to $15.81 billion from $12.91 billion last year, according to a new report from eMarketer.
Retailers spent 50.8
percent of their digital ad spend in 2016 on paid search ads, 42.8 percent on display and 8.2 percent on "other" which includes email, lead generation and mobile marketing.
