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Marketers To Boost Influencer-Focused Efforts In 2017

  • eMarketer, Tuesday, December 27, 2016 7:45 AM

Brand marketers are eager to partner with influencers, particularly to attract the millennial base. And, it looks like this trend will continue. According to November 2016 research, nearly half of practitioners said they plan to ramp up their budgets for influencer-focused campaigns in 2017.

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