Around the Net

Children's Advertising Struggles As Viewers Switch Media

  • CNBC, Wednesday, December 28, 2016 8 AM

As children's TV viewing patterns change, CNBC spoke to advertising experts about how the industry needs to adapt. Fewer children are watching traditional television broadcasts. Instead, they are watching on-demand content via tablets and other devices, or spending more time on video games, putting them out of reach of traditional advertising.

Read the whole story at CNBC »

Next story loading loading..