Google has released a video tutorial in the Mobile Ads Garage series for AdMob Native Ads Express that shows publishers how to use Native Express Ad View for iOS apps.
The new native mobile ad format allows publishers to customize the look and feel of ads so they fit naturally into their apps.
Native Ads Express allows publishers to create templates and define how the ad should look using fonts, colors, and sizes. The server takes the template and combines it with advertising assets such as screen shots, description and titles.
It also uses less mobile code and publishers can change the color of the ad without redeploying the app with a few tweaks of the code.
In episode 12 of The Mobile Ads Garage, Andrew Brogdon, mobile ads developer relations at Google, walks through using Native Express in a UITableView. It show how to integrate Native Express ads into an iOS app that uses a UITableViewController for its primary user interface.
The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers.
Each episode covers one aspect of the SDK, breaks down the feature and shows screencasts of real implementations on Android and iOS.
The series is available on YouTube.
Google is extremely late to the native ad party. In fact, I'm pretty sure this party is over. The next big thing in advertising is where Facebook, VirtualSKY, Immersive and a handful of other early innovators are now focused -- virtual reality advertising. THIS is what Google should be thinking about today. http://adage.com/article/media/post-dives-virtual-reality-fruity-pebbles-spot/304806/