"I'm confident that TD Bank's new partnership with TBWA will enhance our capabilities in brand advertising, strategy and product marketing," said Patrick McLean, chief marketing officer of TD Bank. "Known as 'The Disruption Company,' TBWA is culturally aligned with TD Bank's approach as a disruptor brand. Having demonstrated work that is grounded in research to develop brand platforms, we look forward to working with TBWA."
Added Nancy Reyes, managing director of TBWA\Chiat\Day New York: "TD Bank is a progressive and disruptive company whose values inspire us everyday. We are honored to partner with them and look forward to building an equally disruptive brand platform that tells the TD Bank story."
TD Bank spent $45.7 million on measured media in 2015 and $16.7 million the first half of 2016, per Kantar Media.