A range of emerging technologies such as augmented and virtual reality and voice-activated search, as well as ways to use the data, could send marketers back to school, requiring forward thinkers to seek higher-ed degrees.
About seven of the top 35 universities in College Choice's ranking have a Master's degree program with a focus on digital. Even at No. 27, one of the more niche degree programs in College Choice's ranking -- the University of Connecticut’s School of Business -- has a full-time MBA degree that focuses on Digital Marketing with an added specialty in Marketing Analytics.
College Choice, which ranks colleges and universities, on Thursday published its 2017 list of Best Master's in Marketing. The ranking is based on the programs' reputations along with its average return on investment. The sources for this information are drawn from a variety of publicly accessible records, including a nationwide survey published by the Higher Education Research Institute at UCLA, U.S. News & World Report, the National Center for Education Statistics, and PayScale.com.
University of Pennsylvania took the No. 1 rating, with a score of 100, for those looking to earn an advanced degree in marketing, according to a ranking study.
Students who want to attain a Master's degree in marketing can do so through Wharton’s MBA program at the University of Pennsylvania. The annual tuition for the institution is about $31,068. There are two available tracks: a marketing major or a joint major in marketing and operations management.
Marketing jobs are poised to increase at a 9% compounded annual growth rate for 10 years beginning in 2014, and jobs in marketing research analysis are expected to rise 19%, according to the Bureau of Labor Statistics.
Texas A&M University took the No. 2 ranking with a score of 94.14. The annual tuition runs about $15,125 through the Mays Business School, which offers a Master's of Science in Marketing that can be completed in 16 months or 12 months for Texas A&M undergraduates.
University of Texas, Austin comes in at No. 3 with a score of 93.57 and annual tuition of $20,762. The McCombs School of Business has about 12,000 enrolled students each year, and of those, around 2,000 are graduate students. The Masters of Science in Marketing program at McCombs emphasizes marketing and data.