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Unilever Research Shows Brands Miss Out On GBP820bn Sustainability Opportunity
- Marketing Week, Wednesday, January 4, 2017 6:29 AM
A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their claims using information on real purchasing decisions.
