Around the Net

Samsung Sees A Future In Personalised TV Ads

  • The Drum, Friday, January 6, 2017 6:17 AM

 Personalised content and targeted ads could play a bigger role in how Samsung positions its smart TVs in the battle with smaller screens to dominate the connected home. Samsung's rationale is that if the way people watch television is changing, then picture quality will no longer be enough to convince them that they still need to own a big screen.

Read the whole story at The Drum »

Next story loading loading..