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Cadillac Plans High-End 'Book' Service

Cadillac is launching what it is calling the auto industry’s first
“vehicle subscription” service. Called Book by Cadillac, it will be
available starting Feb. 1 initially only in the New York City metro
area. For $1,500 per month, members will have access to their choice
of Cadillac models for however long they want the vehicle, then the
ability to switch to another model.

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