Around the Net
Subject Line Mistakes See Engagement Levels Drop
- Quartz, Friday, January 6, 2017 8:56 AM
Email management company Boomerang used grammar-checking software to spot errors in 250,000 emails and tracked those emails' response rates. Error-free subject lines received a response 34% of the time, compared to 29% of the time for emails with one or more errors. The more errors an email subject line had, the less likely the email's recipient was to respond.
