DashBid, a supply-side platform (SSP) and ad exchange, on Tuesday named Jay Wardle Chief Revenue Officer.
Wardle will be tasked with leading the sales team and focusing on the company’s DashBid Exchange (DBeX) product, increasing revenue growth,and securing partnerships.
Wardle succeeds Rodger Wells, who became CEO.
Prior to DashBid, Wardle spent more than six years at AOL, where he led a team responsible for selling AOL’s product portfolio, as well as owned and operated properties.
Prior to AOL, he was the director of corporate sales for American Express.
“As the company builds DBeX and the DashBid Engagement Spectrum, we needed a key player with global expertise and deep-rooted relationships in the digital advertising ecosystem,” stated Rodger Wells, CEO of DashBid.
“Jay is joining DashBid at a pivotal moment as we redefine how consumers engage with digital video and how brands reach the right customers at the right time.”