Around the Net
Red Bull Was Most Shared Video Brand Of 2016
- Campaign, Tuesday, January 10, 2017 7:56 AM
The energy drinks brand jumped one place from the previous year to finish ahead of Samsung and McDonald’s. Red Bull’s sports and music videos generated 14.5 million-plus more shares than Samsung (12.5 million), while McDonald’s’ videos attracted 8.6 million shares. Unruly said Red Bull’s "Always-on" strategy helped them achieve millions of video shares.
