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Customer Focus Gives Morrisons Best Christmas Ever

  • Campaign, Tuesday, January 10, 2017 8:02 AM

Morrisons has recorded its best Christmas trading performance in seven years after a focus on improving the customer's shopping experience both online and offline. The grocer's like-for-like sales jumped 5.2% year-on-year in the nine weeks to 1 January. Morrisons attributes the performance to "improving the offer, becoming more competitive and serving customers better."

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