• by Wayne Friedman , January 10, 2017

Comcast Corp. has promoted a key business data/analytics executive to include responsibilities at NBCUniversal.

Ed Brassel has been promoted to EVP of enterprise business intelligence for Comcast Cable and NBCUniversal. He now reports to Neil Smit, CEO of Comcast Cable, and  Steve Burke, CEO of NBCUniversal.

Smit, in a release, touted Brassel’s “deep analytical background, understanding of consumer dynamics and holistic approach.”

Brassel will expand his role from business intelligence and analytics efforts at Comcast Cable -- providing insight, decision making and strategic planning to include similar efforts at NBCUniversal’s television, film and theme park properties.

Since 2013, Brassel had been SVP of business intelligence for Comcast Cable.

Before Comcast, he was SVP of marketing and business analytics at DirecTV, where he was responsible for all business analytics, data strategy, subscriber metrics, audience measurement and campaign evaluation.

He also was SVP strategy, analytics at Dallas-based consumer loyalty agency Brierley + Partners. Previously, Brassel had executive marketing positions H.J. Heinz Company and R.J. Reynolds Tobacco Company.