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Facebook To Test 'Mid-Roll' Video Ads

  • BBC, Wednesday, January 11, 2017 6:11 AM

Facebook will test "mid-roll" video advertising -- in which ads are played after a video has already started -- the BBC understands. The ads would probably first appear in Facebook videos by professional publishers, said one analyst. To date, the social network has resisted allowing "pre-roll" ads that play before a video starts.

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