Around the Net
New Balance Unveils First Tech: Fitness Watch
- Boston Globe, Wednesday, January 11, 2017 8 AM
Athletes won’t lace up the latest product from Boston-based shoemaker New Balance; instead, they’ll strap it on. It’s a smartwatch called RunIQ, powered by chips from Intel Corp. and software from Alphabet Inc., parent company of Google. The RunIQ is a big bet by New Balance that it can win a major share of the nascent market for wearable fitness devices.
