Around the Net
De Beers Woos Millennials With Personalized Experience
- Brand Channel, Wednesday, January 11, 2017 8 AM
De Beers has opened a New York flagship store on Madison Avenue with an invitation to consumers to discover “the home of diamonds since 1888.” The 200-square-meter space is outfitted with etched glass and specially designed statement furnishings, reflective of the LVMH-owned brand’s heritage.
