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A/B Testing Email Campaigns Will Show What Works Best

  • Forbes, Wednesday, January 11, 2017 8:27 AM
Just because email marketing works for one person, does not mean it would work for you as well. The right way to increase conversion depends on a number of things, most importantly your demographic and the nature of your business. Failure to realise what works for you would result in a waste of time and money, leading to high customer acquisition cost.

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