• by Amy Corr  @MediaPostOTL, January 11, 2017

LMO secured a one-year extension contract with the United States Coast Guard. The agency has served the Coast Guard's agency of record since 2011.

The goal of LMO's most recent campaign was to demonstrate how the Coast Guard provides an unparalleled military experience with work-life balance. The Coast Guard, which is responsible for protecting US waters, is one of the smallest of the five military branches, making recruitment and retention a high priority.

"LMO is proud to have such a close working relationship with the US Coast Guard," said Chris Laughlin, chief executive officer of LMO. "We have really been able to push the USCG to the forefront of military communications, including the launch of the Go Coast Guard website as the first fully responsive Department of Homeland Security website, lifestyle video shoots and recruiting events. LMO is excited to see where this next year takes us."

US Coast Guard spent $7.6 million on measured media in 2015 and $5.1 million the first nine months of 2016, per Kantar Media.