Velocidi, a marketing intelligence company and unifier of media and marketing data, announced on Wednesday a $12 million Series A growth equity funding round led by Pilot Growth Equity. Velocidi also received an additional investment from Neuberger Berman Private Equity Funds.
The $12 million will be invested in sales and marketing initiatives to enhance the company's platform, bolster its artificial intelligence techniques and provide more accurate and actionable insights.
Velocidi’s cloud-based platform aggregates multichannel data points from various media and marketing sources.
"Marketers demand more from their data. Since founding Velocidi in 2010, our mission has been to address this need by facilitating data analysis and insights, while also making it easier for teams to collaborate on findings and recommendations," said David Dunne, founder and CEO at Velocidi.