Around the Net
Do Prescription Drug Ads Really Work?
- Knowledge@Wharton, Thursday, January 12, 2017 8 AM
Pharmaceutical advertising has exploded across print, digital and television media in the last decade, accounting for billions of dollars. But what is the effect of seeing a commercial for the latest diabetes medication or cholesterol drug? Advertising does bring about an increase in the number of prescriptions, but that doesn’t necessarily translate into health benefits.
