MPA: Print, Digital Audience Rises 5.5%

MPA has recorded the largest increase in print and digital audience since the Magazine Media 360° Brand Audience Report began over two years ago. The print and digital audience, which is measured and reported by GfK MRI, grew 5.5% compared to the previous year.

According to the MPA's November 2016 report, total audience — across print, Web, mobile Web and video — has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain from the report in 2016.

In the latest report, 71% of brands were up in print and digital audience, compared to a year ago.

Nearly half of them were up by double digits.

The remainder of the brands in the report experienced relatively flat or a decrease in print and digital audience, according to MPA.

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The digital part of the report’s print and digital metric includes electronic issues of the magazine, such as an issue read on a magazine distribution service like Texture, an e-reader, or the magazine app version on a tablet or smartphone.

The top five magazine brands with the most total audience — across print, Web, mobile Web and video — for November 2016 were ESPN The Magazine, People, Forbes, Allrecipes and Time.

The top five magazine brands with the greatest percentage growth in total audience for November 2016 compared to a year ago were The New Yorker, New York Magazine, Vanity Fair, Harper’s Bazaar and Marie Claire.
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