NEW! Johnsonville Debuts Online Food Competition, 'The Sausage Dome'

From highest to lowest, on Super Bowl Sunday, I care about the food, advertising and the game itself.

In preparation for the big game, Johnsonville launched an online reality show where six Johnsonville employees judge contestants on their best sausage dish for Super Bowl Sunday. The winner of each episode has their recipe added to Johnsonville's recipe binder for eternity and wins a year's worth of sausage.

Contestants on The Sausage Dome bring their A-game recipe to be judged by "The Sausage Six," a group of Johnsonville employees with hearty appetites and no judging experience.

The first episode, "A Twist of Fate," launched this week, with remaining episodes dropping in the next two weeks. I won't spoil who won this week's episode, but it was the recipe I liked best. Droga5 created the campaign.

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