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Every Euro Put Into Advertising Delivers Seven For The Economy
- Marketing Week, Monday, January 16, 2017 7:50 AM
Every euro spent on advertising boosts EU GDP by €7, contributing €643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation. That is the conclusion of a new report by the World Federation of Advertisers (WFA), which is using the findings as a stepping stone to promote the positive impact advertising has on economies.
