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Omnichannel Retailers Won This Christmas

The numbers are telling. Over the six weeks to 31 December, online accounted for 40% of total sales at John Lewis, while sales from mobile devices were up 80% and now account for 37% of all traffic to the John Lewis website. To put these figures into perspective, shop sales at John Lewis were up just 0.8%, with the majority of consumers preferring online or click-and-collect.

Read the whole story at Marketing Week »

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