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Cancer Research UK and Channel 4 To Air First Live Ad From Inside The Body

  • Campaign, Monday, January 16, 2017 7:44 AM

Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body. The 90-second "Live from the inside" ad will broadcast at 3.25pm on Wednesday and will provide an opportunity to watch the removal of bowel polyps, a small growth on the inner lining of the colon.

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