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Daily Mail Goes Cold On Nationals' Joint Ad Sales Project

  • Campaign, Tuesday, January 17, 2017 9:15 AM

News UK, Trinity Mirror, Guardian Media Group and Telegraph Media Group have been working with DMGT since last summer on the drive, previously called Project Juno and now dubbed Project Rio, in the face of plunging print ad revenues. It is understood that DMG Media, the consumer publishing arm of DMGT, will remain on the sidelines of the project, rather than cutting all links.

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