NEW! Blue Apron Starts From Scratch, Reinvents The Food System

Don't read this post on an empty stomach. Blue Apron, a recipe and fresh ingredient delivery service, launched a 60-second TV spot that explains the brand's concept and mission to reinvent the food system. Rather than eat processed, modified foods, Blue Apron's vision involves farmers and chefs working together, creating recipes and planning crops. Food goes from the farmer to Blue Apron customer, cutting out the middleman, warehouses, grocery stores, etc.

The last 12 seconds show examples of Blue Apron food when it's delivered and when it's cooked. Yum. This service looks delicious and makes me actually want to eat my vegetables.

Droga5 created the campaign.



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