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Companies Team For Cross-Screen VR Campaigns

VideoAmp and Immersv have just teamed up for a development that could boost the reach of virtual reality. VideoAmp is a Video platform for the TV and Video ecosystem; its partner Immersv is a leading virtual reality (VR) discovery and advertising platform. Their agreement involves connecting Immersv’s VR/360 advertising platform with VideoAmp’s proprietary user graph, screen tensor video, and ad platform. “Under the terms of the partnership, VideoAmp will be able to provide access to 360 video inventory in VR headsets, and run highly targeted and high-quality traffic on the Immersv mobile VR advertising platform,” reads a joint statement.

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