• by Larissa Faw , January 18, 2017

Tammy Soares is departing Rosetta to become managing director, Accenture Interactive's west region. In her new role, she will be responsible for overseeing Accenture Interactive’s business in eight states: Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington.

Based in San Francisco, she will focus on driving growth, bringing innovation to clients and strengthening the digital agency’s impact in the region.

Accenture Interactive has attracted clients in more than 20 industries, serves 70 of the top 100 Fortune Global 500 companies.

Soares is a recognizable leader in the industry and brings more than 20 years of experience in digital marketing. She rapidly rose through Publicis Groupe's Rosetta after joining in 2008.

After spending time as EVP and leading its West region — an experience that makes her well suited to her new role at Accenture — she was elevated to president and CEO,  responsible for defining and executing the strategic vision for the agency, as well as providing oversight of its North American business.

Soares was honored among Ad Age’s Women to Watch in 2016, as well as the recipient of a Silver Cannes Lion award for her creative work with Samsung. She is a fixture on the industry circuit and is an active member of the 3% Conference, which celebrates female creative talent and leadership.

“Tammy brings the experience and passion to ignite innovation and growth for Accenture Interactive in the West,” stated Glen Hartman, head of Accenture Interactive, North America. “We are laser focused on helping our clients create the best customer experiences on the planet, and I’m confident Tammy will be able to help… Tammy will also bring a fresh perspective to continue to differentiate Accenture Interactive as a new breed of agency.”