BrightWave, Bluecore Partner For Retail Marketing

Email marketing agency BrightWave and data marketing company Bluecore have announced a partnership, with plans to integrate their marketing services.

BrightWave can now leverage Bluecore’s data platform to help its clients more efficiently use customer data in personalized email campaigns. Bluecore customers will also benefit from BrightWave’s strategic and creative services.

Based in Atlanta, BrightWave is a marketing agency that helps its customers maximize the return on investment of their email campaigns. BrightWave’s customers include Aflac, Chick-fil-A, Equifax, Mattress Firm, Mizuno and Phillips 66.

Simms Jenkins, CEO of BrightWave, says the integration process is “ongoing but both companies can immediately offer their services and platform to each other’s clients.” 

Jenkins also says the companies would consider expanding their partnership to additional verticals in the future, but adds that there is no definitive time frame for that expansion. 

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Based in New York City, Bluecore bills itself as a real-time interaction management platform specializing in commerce that uses behavioral data and marketing automation to help brands drive customer engagement and boost conversions. The company’s client roster includes Teleflora, Sur La Table and Tommy Hilfiger.

“Retailers leveraging BrightWave’s expertise within Bluecore’s platform will benefit from a streamlined creative development process, removing unnecessary bottlenecks in going from campaign concept to campaign execution,” states Bruce Levine, head of business development for Bluecore.

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