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Hunting For Unicorns In The NBA

For the past 20 years, Nike has practiced caution with its basketball stars. Back in the early 2000s, when Michael Jordan was in his final days with the Washington Wizards, Nike and its Jordan brand aggressively marketed young players like Darius Miles and Quentin Richardson. After they failed to achieve stardom, Nike started to exercise more patience. 

Read the whole story at The New York Times »

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