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Kawasaki Ends Show Backing Due To Trump Involvement
- Reuters, Thursday, January 19, 2017 8 AM
The Japanese motoring company said on Wednesday it was ending its association with reality TV show "The New Celebrity Apprentice" because of President-elect Donald Trump's continued involvement as an executive producer. Citing feedback from customers, unease among its executives, and a grassroots boycott campaign, Kawasaki said it would no longer sponsor or take part in the show.
