Along with its mobile app, LinkedIn’s Web site just received the largest redesign since its launch in 2003.
“Most importantly, this desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about,” Chris Pruett, LinkedIn’s senior director of engineering.
The focus on communication is likely a response to the increasing competition that LinkedIn faces from Facebook, Slack and other upstarts fighting for share of business types.
The redesigned site features seven core areas on the bar navigation, including “Home,” “Messaging,” “Jobs,” “Notifications,” “Me,” “My Network,” and “Search.” The new design also features one universal search box, which should help users find people, jobs, companies, groups and schools.
With one click on the “more” icon on the navigation bar, users can also launch into LinkedIn Learning, as well as other areas.
A new real-time messaging interface invites users to message their contacts wherever they are in the LinkedIn environment. With a combination of algorithms and human editors working together, Pruett said LinkedIn has fine-tuned users’ Feeds to surface more relevant content from contacts and publishers.
“We’ll also be adding new ways for you to dive deep into specific topics relevant to you and follow trending stories,” Pruett said.
The new LinkedIn will also show users who’s reading and engaging with the content their share, including the company, job title and location of the people who are interested in their updates.
Late last year, Microsoft officially completed its $26 billion acquisition of LinkedIn.