- Yahoo, Friday, January 20, 2017 12:11 PM
Roughly 50% of respondents claimed that email was their preferred mode of receiving marketing material, according to a 2016 Adobe survey. Yet, more than one-third (37%) don’t open any
emails from retailers, according to the Retail TouchPoints survey. Through effective personalised emails brands can potentially increase conversion rates and reach their full email marketing
potential.
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