The Magic Of Donald Trump

On the morning of his inauguration, I can't help but reflect on how magical Donald J. Trump truly is. And by that I don't mean how he has cast a spell over many Americans, but how he has demonstrated his mastery of what many consider to be the true secret of magic: the art of misdirection.

Hear me out.

I have admired Trump's skills for some time, but it wasn't until I got to observe some of the most accomplished masters of the art perform up close that I truly appreciated it.

I recently had the opportunity to attend performances at the Magic Castle, where the best magicians in the world come to perform to an audience comprised of some of the best magicians in the world.

Like Trump, a big part of their magic is simply their performance skills. All great magicians are great entertainers and showmen. And that is an important part of their craft, because it sucks us into a mental state where we are open to being mystified -- often by their banter, which redirects us from something they don’t want us to see.



"The central secret of a manipulation of interest,” Henry Hay explains in The Amateur Magicians Handbook.

The manipulation of interest can be achieved physically by gestures, body movements and a variety of other physical means or via a magician’s verbal patter that redirects the audience’s attention so that they are focusing on something other than the sleight of hand or other magical technique that creates the actual illusion.

If you want to see the highest art form of this craft, get a member to invite you to the Magic Castle and go to the “close-up” magic room, where the audience observes, mere feet or inches away, the magician making coins or cards appear and disappear, change suit, numbers, colors -- all right before your eyes.

Except they are not happening before your eyes.

They are actually changing not before your eyes, because the magician has used his or her skills to misdirect you in such a way that you are not actually observing what they are doing.

There are different types of magical misdirection -- time-sensitive ones that distract you for a fleeting instant so audiences do not observe a physical technique, and another type that is not time-sensitive, but reframes the audience's perception so they are not even thinking about what's really going on.

Trump is a master of both these techniques. I am not knowledgeable enough about the way magic actually works to explain how he does it, but I can sometimes detect where he is doing it, especially in his showmanship and in the way he uses media.

Like any great magician, he has perfected his patter to misdirect our attention from what he is really doing so he can perform some sleight of hand, but also so he can reframe our perception about what's really going on.

The best examples I can cite are some of his recent tweets, as well as his recent press conference.

By tweeting things like Meryl Streep being an “overrated actress” or that Congressman and civil rights leader John Lewis is “all talk” and “no action,” he creates an illusion using the media equivalent of smoke and mirrors. It misdirects us from what is really going on — their grounded criticism of Donald Trump — simply by redirecting the audience's attention from himself to the person leveling the criticism.

It's a brilliant technique. It works by getting the media to shift their attention from Trump long enough that the audience's attention is now thinking about the credibility of the the critic, not Trump.

The other, non-time-sensitive technique is the way Trump reframes the audience's attention by a combination of patter and confusion that have literally altered the reality of the facts.

He did this in his primary campaign by labeling opponents as “low energy” or redirecting the audience's attention to other less-than-relevant facts, like their physical appearances. He did it in the general election by labeling his opponent as “crooked.” It was magical. And it worked, because he redirected enough of the audience's attention that they didn't see what he was really doing.

The most magical way Trump is performing his art may be the way he is reframing the way we perceive the role of the media.

By labeling real media like CNN “fake news” or The New York Times as a “failing” news organization, using sleight of hand to replace them with actual fake news organizations, he may pull off his greatest trick of all: marginalizing or removing the only thing that can redirect his audience's attention to what he is actually doing.

11 comments about "The Magic Of Donald Trump".
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  1. Ari Rosenberg from Performance Pricing Holdings, LLC, January 20, 2017 at 11:08 a.m.

    This is flat out fantastic writing.

  2. Douglas Ferguson from College of Charleston, January 20, 2017 at 11:30 a.m.

    As a former magician and current member of the I.B.M., I can tell you that it's much easier to fool smart people than dull people. Children, for example, will seldom be misdirected. I would rather have an intelligent audience every time.

  3. Ed Papazian from Media Dynamics Inc, January 20, 2017 at 2:23 p.m.

    Good one, Joe. However, as I watched portions of Trump's speech today---I was unable to stomach more than a few snippets before switching to old movies on TCM---I believe that you may be overstating his magical prowess---though I assume you do so with tounge in cheek. What a classless performance? It sounded like one of his boorish campaign speeches, not what a newly inaugurated President of the U.S. should be saying. I guess that this makes me a dummmy, right Douglas?

  4. David Reich from Reich Communications, Inc., January 20, 2017 at 2:59 p.m.

    Great piece, Joe.  The analogy re. misdirection is great and right on.  

    We cannot let his misdirection include using the media and journalists as his foil.  The media need to stay on track and keep him -- not the media -- as the story, no matter what he tries as his sleight of hand.

    Btw, I've been to the Magic Castle in L.A.  Interesting place, especially the close-up rooms. 

  5. Michael Zinna from zMedia Management, January 20, 2017 at 3:05 p.m.

    Well done, Joe. Let's not forget Trump's greatest trick of all - projection. Whatever he is, he accuses someone else of. He mitigates any attacks on himself, by first accusing someone else of the same thing, thereby beating his (typically more dignified) opponent to the punch and blunting the accuracy and effectiveness of the attack. His best ones are: Crooked (Hillary), Dishonest (News Media), Overrated (Any Performer), Failing (Any Media Corporation Questioning Trump's Acumen), Shady Intel Work (While Directly Connected to the Russians), Mocks Perceived Physical Deficiencies (Just for Fun, and because he is physically unappealing), and the World Heavyweight Championship of Projections - Endlessly Patently Lying about Obama's Place of Birth and undermining his legitimacy as POTUS while plotting and then running for POTUS himself as the most unqualified and illegitimate major candidate of all time. Instead of struggling to cover his campaign lies, the news media would have been better served by not putting more talking heads on the stage to whine, but a psychologist just to track the volume and root of his endless projections. That would have made much more sense to a lot of voters who have children. 

  6. Doug Robinson from FreshDigitalGroup, January 20, 2017 at 5:11 p.m.

    Bravo Mr. Zinna. And of course you as well Joe.

  7. Jason Stone from Media Masters, January 20, 2017 at 9:53 p.m.

    Or... "You give the people what they want and they'll come."

  8. Barbara Lippert from, January 21, 2017 at 8:33 a.m.

    Excellent piece, Joe.  To agree with Doug Ferguson (hi, Doug!) I was told by a magician that smart people really listen to the patter, so that it's easier to misdirect them. 
    Emperor's New Clothes times kabillion. 

  9. Joe Mandese from MediaPost Inc., January 21, 2017 at 1:24 p.m.

    @Jason Stone: Which people? And what did Trump give them?

  10. Jason Stone from Media Masters, January 21, 2017 at 5:23 p.m.

    Power Joe, the rewards of power one man with determination gave the American people to bring positive changes to their government and individual lives.

  11. John Grono from GAP Research, January 23, 2017 at 9:48 p.m.

    Great piece Joe.

    Well he sure has made credibility disappear really quickly!

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