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Jaguar Land Rover Taps VR For New Car Launches

British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality. After piloting the technology for the launch of its F-Pace in the United Kingdom last year, the brand will be using its virtual reality experience to introduce each of its 2017 models to consumers. Using a digital platform makes it easier for potential buyers to make a decision before a physical model has arrived at a point of sale.

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