MediaMath reorganized its executive ranks as it prepares for its "next phase." Business Insider reported that several of the company's cofounders have moved into new roles and newer ones ave taken on
broader responsibilities. Among the changes: Michael Lamb, president of commercial, will become president; Ari Buchalter, president of technology, will become chief advisor; Erich
Wasserman, cofounder and chief revenue officer, will become global head of key accounts; Greg Williams, cofounder and SVP of open partnerships, will also work key accounts
with Wasserman; and Will Schobeiri, SVP of technology, has become chief technology officer. MediaMath CEO Joe Zawadzki told Business Insider, "100%" of the company's revenue now comes from
enterprise-style contracts, where programmatic advertising is not just a line item on a media plan, but clients pay for a deeper level of data, technology, and service. The next phase is
continuing to land more of these enterprise-style contracts and building the company towards a kind of 'triumvirate model,' where MediaMath works with both a marketer and their agency on the same
campaigns at the same time."
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