Around the Net

Data Underpins Relevant Personalised Offers

  • DMA, Monday, January 23, 2017 8:45 AM

Data is the source of insights about customers and potential customers that brands, advertisers and marketers can use to have relevant dialogue. According to DMA’s recent Customer Engagement research into retail, 33% of customers prefer to receive tailored offers and deals from their favourite brands above any other type of content. 

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