Around the Net
Digital Drove M&A In 2016
- Campaign, Tuesday, January 24, 2017 9:19 AM
Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith. "Within the marketing services sector, agencies with excellent digital capabilities were unsurprisingly in highest demand with digital agencies making up 53% of deals," noted the firm’s report.
